They get to make money whenever you apply. So, the more people apply, the more money they make. It does not increase your chances, in fact, it may reduce them because more people may apply to such low/mid-tier universities than other such universities.
I got many such offers from IIT, when I was studying in IIT.
(The first IIT in the last statement is Illinois Institute of Technology, the second one is what everyone knows.)
I like to blog about various topics ranging from education in IITs to social issues in India and US. All opinions and views presented here are my own and not of my employer.